This article is written like an advertisement. Please help rewrite this article from a neutral point of view. For blatant advertising that would require a fundamental rewrite to become encyclopedic use db-spam to mark for speedy deletion. (November 2010) Don Mattrick Mattrick in 2010 Born Feb. 13 1964 (1964-02-13) (age 47) Vancouver Canada Occupation President of Interactive Entertainment Business Microsoft Corporation

Don A. Mattrick1 who was raised in Vancouver Canada is best known for his 28 years of experience and leadership in the interactive entertainment industry. Mattrick is currently the President of the Interactive Entertainment Business at Microsoft.2 In this role he is responsible for a collection of consumer businesses including Xbox 360 Xbox LIVE Kinect Zune Music and Video Mediaroom as well as PC and mobile interactive entertainment. Prior to joining Microsoft in 2007 Mattrick served as the President of Worldwide Studios for Electronic Arts where he worked for 25 years. At the age of 17 Mattrick founded Distinctive Software Inc. which was acquired by Electronic Arts in 1991 and subsequently became EA Canada. He is married with two children. Contents 1 Microsoft 2 Electronic Arts 3 Distinctive Software Inc. 4 References 5 External links Microsoft

Following his retirement from Electronic Arts in February 2007 Mattrick was asked by Robbie Bach to serve as an external advisor to the Entertainment and Devices Division. In July 2007 Mattrick then officially joined Microsoft as a Senior Vice President overseeing the Xbox 360 and PC gaming businesses.3 In the three years since Mattrick has overseen the division the Xbox 360 installed base has grown from 10 million to more than 50 million worldwide while the Xbox LIVE membership has increased from 6 million to over 30 million.4 At the same time Mattrick is recognized for moving the interactive business from an operating loss into a sustained and profitable business for the company.

Mattrick is also largely credited for his work in bringing Kinect for Xbox 360 to life. Mattrick unveiled Kinect under the code-name of Project Natal at E3 2009 on stage with Steven Spielberg.56 Kinect which is a controller-free gaming and entertainment experience for Xbox 360 launched in November 2010 worldwide and sold over 8 million units in the first 60 days making it the fastest-selling consumer electronic device according to Guinness World Records.7 By early March 2011 the device reached 10 million in device sales.8 The product has been seen as highly innovative and has won numerous awards including being named one of the top inventions of the year from Time Magazine.

In October 2010 Mattrick was promoted to President of the Interactive Entertainment Business a role that has him reporting directly to the CEO of Microsoft Steve Ballmer. In this role he is responsible for a collection of consumer businesses including Xbox 360 Xbox LIVE Kinect Zune Music and Video Mediaroom as well as PC and mobile interactive entertainment. Electronic Arts

Mattrick served in a variety of leadership positions at Electronic Arts9 and prior to his retirement in 2006 served as the President of Worldwide Studios for Electronic Arts where he oversaw EA's global studios and research and development in several major sites including Redwood Shores Calif. (Silicon Valley) EALA in Los Angeles EA Tiburon in Florida EA Canada in Vancouver British Columbia and Montreal and EA UK Studio in Chertsey England. Mattrick was best known at EA for having helped bring to life such celebrated game franchises as "Need for Speed" "Harry Potter" and "The Sims." Distinctive Software Inc.

Mattrick founded DSI in 1982 at the age of 17 by personally developing games like Evolution10 and Test Drive for the Apple II Comodore 64 ColecoVision and PC-DOS. Throughout the 1980s DSI became best known for racing and sports games and was acquired by Electronic Arts in 1991 and subsequently became EA Canada.1112 References Don A. Mattrick biography Microsoft Announces New Leadership Promotions Don taking over for Peter Moore 2010: The Biggest Year in Xbox History Microsoft Unveils Hands-Free Gaming E3 Expo 2009: Don Mattrick Kinect Confirmed As Fastest-Selling Consumer Electronics Device Kinect Sales Surpass Ten Million EA on Wikipedia Evolution DSI & Games Industry History Electronic Arts Acquires Distinctive Software Inc. External links Don Mattrick at MobyGames Corporate biography at Microsoft National Post "Beyond the thumb" CNBC "Microsoft 'Kinects' to Gamers"