omg! omg! front page URL http://omg.yahoo.com Commercial Yes Type of site Celebrity gossip news Available language(s) English Owner Yahoo! News Created by Yahoo! News Launched June 11 2007

omg! is a celebrity news and gossip website run by Yahoo! News's entertainment division. Originally a news aggregator of celebrity news and pictures omg! has since partnered with celebrity news media outlets such as X17 and Access Hollywood to not only use their resources but to also compile their own features and stories. The website's name comes from the internet slang abbreviation meaning "Oh my god!"1

omg! debuted in June 2007 with little fanfare with the original press release being published on Yahoo's corporate blog.2 Upon launch MediaWeek reported that Yahoo is hoping to skew more toward a female demographic with omg! and that Unilever and Pepsi will be the sole official sponsors of the website.3 Due to heavy publicity on Yahoo's front page and with its partnerships readership took off with four million readers logging on to omg! in the first 19 days alone.4 As of autumn 2007 omg! registered over eight million readers a month and is the second most-read gossip website in the United States ahead of People and behind TMZ.com.4

In October 2007 Yahoo! introduced an omg! widget allowing readers to view the latest celebrity news as reported by omg! directly on users' desktops.5 Audience statistics

OMG! is ranked as the most popular Entertainment News property in the United States by comScore Media Metrix. comScore US Rank Entertainment News Web Properties March 2011 Readers 1 OMG! by Yahoo 23.7 million 2 TMZ 18.5 million 3 People Magazine 13.5 million 4 BuzzMedia Entertainment 12.8 million 5 CNN Entertainment 10.1 million 6 Zimbio 8.9 million 7 Entertainment Weekly 8.2 million 8 E! Online 7.5 million 9 GossipCenter Network 7.1 million 10 Mail Online 6.5 million

References La Monica Paul R. (2007-07-19). "OMG! Yahoo targets TMZ". Media Biz (CNNMoney.com). Archived from the original on 2007-12-25. http://web.archive.org/web/20071225132333/http://mediabiz.blogs.cnnmoney.cnn.com/2007/07/19/omg-yahoo-targets-tmz/. Retrieved 2008-03-04.  Goldman Sibyl (2007-06-11). "Yahoo! has a new celebrity site omg!". Yodel Anecdotal (Yahoo!). http://ycorpblog.com/2007/06/11/yahoo-has-a-new-celebrity-site-omg/. Retrieved 2008-03-04.  Shields Mike (2007-06-11). "omg! Yahoo Launches Celeb Channel". MediaWeek. http://www.mediaweek.com/mw/news/interactive/articledisplay.jspvnucontentid1003596665. Retrieved 2008-03-04. dead link a b Hansell Saul (2007-09-11). "OMG! Yahoo Has Copycat Gossip". BITS (The New York Times). http://bits.blogs.nytimes.com/2007/09/11/omg-yahoo-has-copycat-gossip/. Retrieved 2008-03-04.  "omg!". Yahoo!. 2007-10-09. http://widgets.yahoo.com/widgets/omg. Retrieved 2008-03-04.  v d eYahoo! Inc. Acquisitions  Criticism Advertising APT from Yahoo!  Panama  Right Media  Yahoo! Publisher Network  Search Marketing Development Developer Network  Next  Query Language  UI Library Search BOSS  Directory  Finance  Kelkoo  Maps  Movies  Music (Music Radio)  News  omg!  Search  SearchMonkey  Shopping  Sports Communication Answers  Babel Fish  Buzz  Groups  Mail  Rivals  Upcoming  Voice Publishing Associated Content  Delicious  Fire Eagle  Flickr  Meme  MyBlogLog  Pipes   Video Software FoxyTunes  Music Jukebox  Messenger (releases)  Toolbar  Widgets Co-branded ISPs AT&T  BT  Rogers Others Games  Time Capsule Discontinued 360  Auctions (Wallet)  Briefcase  blo.gs  Broadcast.com  Dialpad  Desktop Search  Gallery  Go/Mobile  Kickstart  Mash  Musicmatch Jukebox  Music Unlimited  Photos  Podcasts  RocketMail  Live  GeoCities  The All-Seeing Eye  JumpCut  WebRing Annual Revenue: US$6.4 Billion (2009)  Employees: 13900 (2009) Stock Symbol: (NASDAQ: YHOO)  Website: Yahoo.com This website-related article is a stub. You can help Wikipedia by expanding it.v d e