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"Plain Folks" is a form of propaganda. A Plain Folks argument is one in which the speaker presents him or herself as an Average Joe a common person who can understand and empathize with a listener's concerns. The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way the speaker gives the audience a sense of trust and comfort believing that lthe speaker and the audience share common goals and that they thus should agree with the speaker. v d ePropaganda techniques Ad hominem  Bandwagon effect  Big Lie  Blood libel  Buzzword  Card stacking  Censorship  Code word  Dog-whistle politics  Doublespeak  Euphemism  Framing  Glittering generality  Government-organized demonstration  Historical revisionism  Ideograph  Indoctrination  Lawfare  Lesser of two evils principle  Limited hangout  Loaded language  Mass games  Newspeak  Obscurantism  Plain folks  Political correctness  Public relations  Slogan  Spin  Weasel word This linguistics article is a stub. You can help Wikipedia by expanding it.v d e